Zettle was preparing to launch a new premium-tier, all-in-one payment device — the Zettle Terminal. The challenge was to break through a crowded POS landscape and convince retailers, service providers, and commercial operators that this device could meet the increasing demands of their businesses.
Create a launch campaign that positioned Zettle Terminal as the all-in-one solution retailers had been waiting for — one that simplifies operations, streamlines POS systems, and delivers the reliability and flexibility businesses need in today’s fast-paced environment.
Developed a campaign anchored in industry-specific storytelling, creating tailored content for key sectors (service, retail, commercial).
Designed creative assets to highlight the device’s core benefits: simplicity, reliability, and integration.
Amplified the messaging through PayPal and Zettle’s social channels, ensuring broad awareness while reinforcing credibility.
Positioned the Terminal not just as hardware, but as a smarter way to run a business, connecting utility with aspiration.
The campaign drove strong adoption, with significant uptake in both device sales and POS subscriptions.
Garnered positive reviews and reactions from retailers and industry players, validating the positioning.
Cemented Zettle Terminal’s role as a premium, go-to solution in the POS space and reinforced Zettle’s credibility as an innovator for modern merchants.
Creative Director: Hampus Klint
Copywriting & Art Direction: David Grenfell, Paul Grizzell & Poettier Vazquez
Motion design: Poettier Vazquez
Project Management/Production: Grace Ablorh
Creative Strategy: Ingemar Varp
Marketing Lead: Johan Thunmarker
Production company: Ingmar Sthlm
Director: John Lissert
DOP: Viktor Kumlin