Creativity has always been part of my life—growing up in a family of painters and musicians, I naturally gravitated toward visual arts. For over 10 years, I’ve been working in the creative advertising and design industry, blending observation, design, and motion to bring ideas to life.

I’ve had the chance to work on both sides of the table, as a client and an agency creative, leading teams and collaborating with freelancers, production companies, and agencies across the globe. My projects range from TV ads and social media campaigns to building design systems, brand guidelines, and, of course, motion graphics.