The Rebtel in-house marketing team proposed the idea of putting the spotlight on Cuba itself as an emotional reminder of and tribute to the people that Rebtel’s users stay connected to through its services.
The concept Tan Lejos, Tan Cerca (“So Far, So Close”) was developed, a series of short documentaries that tell the stories of Cubans in Havana with loved ones who have left the island and how they try to stay connected despite the distance. The title is a reference to the complicated divide between Cuba and the USA - being only 90 miles away from each other, but feeling worlds apart due to various borders between them.  Along with the documentaries, we also collaborated with up-and-coming Cuban rappers El Individuo & J.D. Asere to create an original song and music video, which served as an anthem and teaser for the project.

Directed by: David Matthew Olson.
Producer: Beatriz Areilza.
Design, Editing, Selects and Animation: Poettier Vázquez Smith & Yuri Cabrera
Music Video Edited by: David Matthew Olson.
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