The Speedhunters community is a global collective of car enthusiasts that grew out of the website Speedhunters.com, which was launched in 2008 by Electronic Arts to support its Need for Speed franchise. Over time, it became its own independent platform.
The community revolves around automotive culture in all its forms—from grassroots drift events and classic car builds to high-end motorsports and cutting-edge tuning. Members share photos, stories, event coverage, and personal builds, making it a mix of storytelling, photography, and cultural documentation.
As part of the Speedhunters site refresh, we launched a line of limited-edition swag apparel and accessories designed to reflect the diverse car cultures celebrated on the platform.
As part of the Speedhunters site refresh, we launched a line of limited-edition swag apparel and accessories designed to reflect the diverse car cultures celebrated on the platform.
By pairing the new site visuals with motion-graphic promo videos for social media, the project managed to:
Drive traffic back to the updated website by offering exclusive, time-sensitive products.
Boost engagement within the community, giving enthusiasts a way to showcase their identity and connection to Speedhunters culture.
Extend brand presence beyond the digital space, turning followers into ambassadors through wearable, collectible items.
The limited nature of the swag creates urgency and excitement, while the visual storytelling across the website and social channels strengthens Speedhunters’ identity as a hub for global automotive passion.
