Paypal wanted to reach out to SMB owners and showcase how Paypal can be the business partner you’ve been looking for.
The aim was to highlight how Paypal products work alongside our sellers and help to boost productivity to let them do what they do best.
We produced an entire suite of content that would feature 1 or all 4 of our selected merchants. Messaging, business type, business need, and productivity were interchangeable allowing for highly targeted content.
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