Brio, a heritage toy brand, wanted to increase its visibility and relevance on social media. Although well-known for its iconic wooden trains, the brand lacked fresh, engaging content that connected with families in a modern, digital-first way. The challenge was to create content that would resonate with parents and spark nostalgia while introducing the brand to new audiences online.
Develop a long content strategy centered around holiday moments. The goal was to create a series of short, engaging videos that:
Highlighted Brio toys in playful and festive contexts.
Strengthened the brand’s emotional appeal by linking it to family traditions.
Increased engagement and awareness across social media channels.