Branding / Merchandise / Brand Management
Anyone.com is set to solve the housing crisis with an innovative new financing model that makes the dream of home-ownership possible for, well, anyone. For this ambitious start-up, we needed to create a brand that felt both disruptive and stable.
Anyone had to have all the warmth of home, while inspiring the kind of confidence required for big-money transactions to take place on the platform.
Anyone.com is set to solve the housing crisis with an innovative new financing model that makes the dream of home-ownership possible for, well, anyone. For this ambitious start-up, we needed to create a brand that felt both disruptive and stable.
Anyone had to have all the warmth of home, while inspiring the kind of confidence required for big-money transactions to take place on the platform.
