Branding / Merchandise / Brand Management
Anyone.com is an ambitious start-up aiming to solve the housing crisis with an innovative financing model that makes homeownership possible for anyone. The challenge was to create a brand that conveyed both disruption and stability, appealing to first-time buyers and seasoned investors alike.
Anyone.com is an ambitious start-up aiming to solve the housing crisis with an innovative financing model that makes homeownership possible for anyone. The challenge was to create a brand that conveyed both disruption and stability, appealing to first-time buyers and seasoned investors alike.
Our goal was to build a comprehensive brand identity, including visual identity, merchandise, and brand management tools, that balanced the warmth and familiarity of home with the confidence and trust required for high-value financial transactions.
Developed a brand identity system that felt modern, approachable, and trustworthy.
Crafted visual assets, typography, color palette, and merchandise that reinforced the feeling of home, warmth, and reliability, while maintaining a disruptive, innovative edge.
Built brand management tools to ensure consistent application of the identity across all touchpoints, helping the start-up communicate its value clearly and confidently.
Delivered a strong, cohesive brand that resonated with target audiences, reflecting both stability and innovation.
Positioned Anyone.com as a trustworthy yet disruptive force in the housing and fintech space.
Created a foundation for future brand growth and consistent customer experience, supporting their mission to make homeownership accessible to all.
Created in partnership with OIL.studio